Navigating the complexities of web development presents a significant barrier for many small business owners, who often lack both the technical expertise and the financial resources required for professional web design. The market demands a solution that can simplify this process, making effective, high-quality web design accessible to those without specialised knowledge. This need highlights the gap between available technology and the practical usability for non-tech-savvy entrepreneurs. The challenge was to create a tool that not only automates many aspects of web design but also ensures that the output is professional, user-friendly, and aligned with best practices in UX design and web presence.

This really showed the power of collaborative innovation in technology and design, working closely with the developers and colleagues from scratch on this project. Working on Laiya.ai was a fulfilling experience as it challenged me to push the boundaries of my creativity and technical skills, while also providing a profound sense of accomplishment as I saw my ideas come to life. The project not only enhanced my design capabilities but also helped me appreciate innovative AI solutions.

• User personas
• User testing
• Information architecture
• Wireframes
• UI design
• Design system